AGENCY: SMC GROUPE
CLIENT/SECTOR: Service industry
MARKET: France
TYPE OF EVENT: Meeting incentive
PACKAGE : 400 people – 3 days / 2 nights
TARGET AUDIENCE: Directors and managers

CONTEXT: Every September, this company holds an annual convention in a different European country, bringing together managers and directors to thank them for their performances during the year and discuss the objectives of the upcoming year.

CHALLENGE: Impress participants used to attending conventions abroad, providing them with a complete experience with wow factor without staying far from France.